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(as of Aug 23, 2023 23:11:12 UTC – Details)
This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.
Publisher : Fairchild Books; 3rd edition (June 15, 2012)
Language : English
Paperback : 624 pages
ISBN-10 : 1609012267
ISBN-13 : 978-1609012267
Item Weight : 4.84 pounds
Dimensions : 8.61 x 1.3 x 11 inches
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