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(as of Jul 04, 2023 00:16:26 UTC – Details)
How to Develop and Launch a Drink Brand is the book you MUST read if you are thinking of Developing a Food or Drink Brand. This industry is a minefield of costs and mistakes where Entrepreneurs spend thousands or even Millions and get nowhere. This book is a step by step Bible on the pitfalls and shortcuts of Developing a Food or Drink Brand.
Sections covered are Market Research into Competition in the Drinks industry and Innovation in the Drinks Industry, because when you enter a market you know little about then Research and Knowledge is VERY important.
Next stage is Recipe Development for Food or Drink, Recipe Development is based on your research, in this day and age you need to be Natural, Healthy and Innovative to stand out from the crowd, BUT most importantly is Taste, consumers b uy for health return for taste.
Drink Branding in most cases when money is key this area is done badly, the most expensive word in this industry is Education, if you have to educate consumers why they should buy your Food or Drink brand you will go broke doing so, THE BEST place to educate your consumer is on the packaging, consumers don’t care about an unknown brand name they want to know what is in it for them, so Drink Branding and Food Branding is 90% of the sale, you may have the BEST product in the World but if no one is tempted to try it they will never know. Trademarking a Brand Name is a difficult area that needs expertise, in many cases you may think it is fine to use a brand name only to find out years later when you are successful that it infringes another brand, be careful with this area and get the best advice
Packaging & Production, this is one of the hardest areas to understand as there is Glass, Tetra Park, PET (plastic) or most popular now are cans, you need to understand your market and the occasion where and when they will enjoy your drink, then decide on the right packaging.
Raising Funding to Develop a Drink is key to being a success, as most brands run out of money in the first year, you need to understand how much it will cost you funding drink development and funding drink production, it is always far more than you think
Marketing your drink is where most Entrepreneurs fall down, since GDPR it is very hard to find out who the buyers are and how to contact them, most wholesalers are happy to take your money to advertise in their catalogues but this rarely works and you need to get out and shout from the rooftops just how good your new drink brand is and why consumers should cross the road to buy it
Last but not least is Exporting you Drink to Europe and the World, most of the time this involves International Exhibitions and usually there is support from your Govt to do this BUT you need to understand the requirements for each country. Export is great as you get paid upfront and there is usually little or no marketing spend, but this needs to reflect in the price they pay
Brand Relations has been around since 2008 and behind over 140 brands in that time, Richard Horwell the owner has been in the Marketing Industry for well over 40 years, having lived and worked in the UK, Australia, USA and the Middle East, during that time he has built up and successfully sold his own brands
This is just a brief outline on How to Develop a Successful Food or Drink brand, it is an incredibly competitive field and the more knowledge you have the better chance you have of success, hopefully after reading this book you will be armed with enough information and inspiration to navigate your brand onto shelves all over the World
Publisher : How to develop and launch a drink brand (March 14, 2022)
Language : English
Paperback : 70 pages
ISBN-10 : 139992009X
ISBN-13 : 978-1399920094
Item Weight : 7.5 ounces
Dimensions : 8 x 0.17 x 10 inches
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